> For the complete documentation index, see [llms.txt](https://deco-product-labels-and-badges-1.gitbook.io/deco-guidelines/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://deco-product-labels-and-badges-1.gitbook.io/deco-guidelines/our-features/deco-discounts.md).
# DECO Discounts
DECO Discounts are promotional price reductions applied to products helping highlight deals, increase visibility, and drive conversions for your store
## **What are DECO Discounts?**
**DECO Discounts** are built-in marketing tools that allow merchants to highlight price reductions directly on products. They can display various discount types, such as percentage off, fixed savings or even new prices, across specific products, collections, or your entire store to attract attention and boost conversions.
## ✅ Preparations
Before starting, you just need:
* [x] DECO Plan: Starter/Growth/Unlimited
{% hint style="info" %}
The number of DECO discounts you can create depends on your plan: **Starter** up to 2, **Growth** up to 10, **Unlimited** no limit. Advanced product conditions (collections, product tags, product titles and excludes) are available on the **Unlimited** plan.
{% endhint %}
## ✨Step-by-step Setup
First, let's go to Discount here:
We'll walk through two **features:**
1. *Automatic Discount*
2. *Discount Code*
On Shopify Plus stores, you can also use [Discount Tags](/deco-guidelines/our-features/deco-discounts/discount-tag.md) to let several product discounts combine on the same product.
###
